RealTree

Bill Jordan found a need in the hunting industry for a more realistic camouflage pattern and decided to design his own. With paper and colored pencils, Bill began to sketch out his distinct camo pattern which eventually became known as RealTree.

In 1983 Bill Jordan ventured into the hunting industry by starting Spartan Archery Products in the back room of his father’s boat dealership in Columbus, Georgia.  He began by manufacturing t-shirts at a local mill.

In 1986, he found a need in the hunting industry for a more realistic camouflage pattern and decided to design his own.  With paper and colored pencils, Bill began to sketch out his distinct camo pattern which eventually became known as RealTree.  The idea behind his pattern was to create a realistic twig and leaf pattern over a vertical field of bark, making a three-dimensional appearance to match a variety of terrain.

To stand out in the Hunting industry, Bill had to do his own promoting.  His hard work paid off as he poured all his efforts and finances into creating positive publicity for RealTree.  Over the years, Bill continued to refine his design to make it more realistic by using computers, digital cameras, and even photo-realistic printing.

Imprintable Product Examples

Brand Personality & Demographics:

RealTree is widely known in the hunting and fishing industry for its distinct, realistic camo pattern.  Not only will you see their patterns on camo clothing, you will now see their designs licensed to be manufactured on other products such as Skullcandy earbuds, speakers, coolers, lanterns, and many more products.

Demographic:

Hunting and fishing is a sport and activity enjoyed by many families across the US and internationally. In 2016, 48.8% of Americans purchased hunting gear and products.  A sport that was once enjoyed only by an older male demographic is now enjoyed by women and youth as well.

Growth:

Today, RealTree employs more than 80 people in Columbus, Georgia, and also has operations in Europe. From that first licensee in 1986, the RealTree business has grown to include more than 1,500 licensees.

Corporate & Event Gift Giving

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