Graco

Graco is one of the world’s most recognized and trusted baby gear companies. They continue to make safety a significant part of their innovation when engineering their products.

Graco was founded in 1942, initially as Graco Metal Products.  Their story changed dramatically in 1953 when engineer Rex Thomas was sitting on his porch one day with his wife, watching her pull a string to rock their baby as she read a book.  Inspired, he came up with Graco’s first baby product, the Swyngomatic automatic baby swing.  The company estimated that they would sell 10,000 of these swings but instead sold millions.  Graco quickly became one of the world’s leading manufacturers of baby gear.

Today Graco continues its mission of offering parents a helping hand. As they continue to grow and innovate, they will always keep parents in mind because they too are parents.

Graco offers a wide variety of baby-friendly products including car seats, travel systems, monitors, strollers, high chairs, play yards, and baby swings.

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Brand Personality:

Graco is one of the world’s most recognized and trusted baby gear companies.  They continue to make safety a significant part of their innovation when engineering their products. Each of their products are technologically designed, and extensively tested to keep children safe.

Demographics:

Though Graco does market to parents of all ages, their sweet spot is women 25-34 years of age.  They have a wide range of products for any budget.  Depending on the included features of the product, a rear-facing Graco car seat retails anywhere from below $100 to over $250.

Growth:

Starting out as a small metal manufacturing company in Philadelphia, Pennsylvania, they have now grown internationally and have acquired other top-selling baby gear companies worldwide.  Today, Graco is a household name sold in thousands of retail and online stores around the world.

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