Google was officially founded in 1998 by partners Larry Page and Sergey Brin. Their first product was Google Search, which quickly dominated its industry.

Today, Google’s consumer electronics brand is just one part of the global Google empire. Eventually, Google launched Alphabet as the umbrella company under all other offers exist. The Alphabet brand consists of much more than the Google search services and consumer electronics consumers are familiar with.

Google’s most popular electronics products are its Chromebooks and its line of smart home speakers like the Google Home. These smart speakers are voice assistants that are placed in the house or the office. These devices can answer voice queries, play music, find information from apps, and even control third-party smart home appliances. Users can tell Google to turn on the lights, play music, play movies through their television, and more. The Google Home line also includes variants such as the Google Home Hub, Google Home Mini, and Google Home Max.

Google is a multinational technology company that specializes in a variety of Internet-related services and products. While their core revenue source is online advertising, they also make billions from cloud computer, software, and hardware. Google is considered one of the Big Four technology companies, alongside Amazon, Apple, and Facebook.

Google describes its mission as organizing the world’s information and making it universally accessible and useful.

Imprintable Product Examples

Brand Personality:

For many years, Google’s unofficial motto was, “Don’t be evil.” This unorthodox slogan gave the brand the cachet of being a company that offered abundant transparency and a fresh take on old paradigms. Many of their services—like Gmail, Google My Business, and Google Analytics—have always been free. For this reason, they enjoy thorough, worldwide brand recognition. Generally, Google products are considered highly affordable, simple-to-use, high-quality, and thoughtfully created.


Google’s demographic is technically savvy and ranges in age from mid-teens to mid-forties. Because the company began in 1998, most people in their twenties and thirties grew up with Google becoming an ever-increasing presence in their lives. Smart home speakers work with all kinds of devices, so enjoy universal appeal among internet-connected families. Families with home automation will especially appreciate voice-activated smart devices like the Google Home and its satellite products.


Most Google devices lend themselves well to imprinting, but imprinting is not critical to their success as an incentive or gift.

Revenue & Growth:

In 2019, Google made up the majority of Alphabet’s revenues with 113.26 billion U.S. dollars in just ad revenue.

While Google products are sold in most major retailers, specialized sourcing is preferred for promotions and incentives where items are needed in bulk or with an imprint that preserves the manufacturer’s warranty.

Corporate & Event Gift Giving

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