Bang & Olufsen

The Human experience is at the center of everything they develop. They make sure that the interaction of the product and environment are harmonious.

Bang & Olufsen is a high-end luxury consumer electronics company. They manufacture audio products, television sets, and telephones. Peter Bang and Svend Olufsen began conducting their experiments in Svend’s parent’s attic until Bang concentrated the technology, and they opened for business in 1925. They had many successful developments early on, including a sound recording system for the film industry and roof-mounted loudspeakers for circuses and army vehicles.

In 2003, they entered into an agreement with Audi to provide an advanced sound system. This system became available with Audi’s flagship car model. Audi still markets this sound system using the Bang & Olufsen brand name.

Today you will see a wide range of products for consumers, including Speakers, headphones, televisions, and accessories. If luxury is what a buyer looking for, Bang & Olufsen is where they will find it. The polished look and design of their products will exceed all your expectations.

Imprintable Product Examples

Brand Personality:

Bang & Olufsen’s brand is a blend of experience and perfectionism.

The Human experience is at the center of everything they develop. They make sure that the interaction of the product and environment are harmonious. When using their app, users will also see the incredible technology of their speakers. App users can create their own listening mode preferences and calibrate their speakers to match the room’s characteristics. Not only will they enjoy the luxury design of their products but also the technology that takes quality up a step, providing a perfect experience.

Demographics:

Through their experimentation and engineering the perfect experience for their consumer, B&O consistently appeals to an older demographic who desire a higher-end product that looks and feels like luxury.

With their price point and using more earthy tones instead of bright colors, including; oak, copper, brass and steel, B&O products tend to appeal to ages thirty and above.

Revenue:

As of August 2019, Bang & Olufsen earned $426.3M and employed 983 people worldwide.

Corporate & Event Gift Giving

Please complete the form below or email sales@365wholesale.com for consultations and requests.

Not what you’re looking for? Click the button below to continue researching brands, or email us for assistance at sales@365wholesale.com.