Apple Inc. is one of the modern day’s greatest comeback stories—and one of the world’s largest corporations.
Apple Inc. is one of the modern day’s greatest comeback stories—and one of the world’s largest corporations. Founded in 1976 by Steve Jobs and Steve Wozniak, the company’s first product was a personal computer called the Apple 1. While the company enjoyed rapid early growth and success with its Macintosh computer family, Apple fell into decline in the early nineties. They experimented with tablet products that foundered before rocketing to the forefront of pop culture and global recognition with their development of the iMac—and later the iPod.
In 2007, Apple metamorphized once again when they announced the development of the first iPhone. The company’s new product not only reimagined what a phone could do; it has arguably changed how we work, play, and interact with one another.
Today there are billions of iPhones in existence, and Apple has continued to dominate the consumer electronics industry with continual innovations. Siri—the first mainstream voice-activated assistant—and new generations of iPhones, Apple Watches, and Airpods have become staples of modern life around the globe.